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If you can convey your brand’s history, expertise and awards, you’re en route to developing a brand that people can identify with. One that’s loved for its approach, values and authenticity. Have you noticed that when you feel a kindred spirit with someone you’re naturally drawn to them? Cleared So, how does it all come together? What's the secret to building customer trust? Well, as I touched on throughout the list above, one of the keys is valuing your customers and thoughtfully conveying that appreciation back to them